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Global Digital Out of Home (DOOH) Advertising Market 2020-2030 by Offering (Hardware, Software, Service), Application (Billboard, Transit, Street Furniture), Location (Outdoor, Indoor), End User, and Region: Trend Forecast and Growth Opportunity

Published Date : 30-Jul-2021

Report Id : HNY198743

Pages : 157

Region: Worldwide

Global DOOH advertising market will reach $21.35 billion by 2030, growing by 13.0% annually over 2020-2030 owing to the increasing adoption of digital OOH ads in commercial verticals, rapid digitization and urbanization in emerging countries, proliferation of smart cities, and growing technological advancements.
Highlighted with 80 tables and 78 figures, this 157-page report “Global Digital Out of Home (DOOH) Advertising Market 2020-2030 by Offering (Hardware, Software, Service), Application (Billboard, Transit, Street Furniture), Location (Outdoor, Indoor), End User, and Region: Trend Forecast and Growth Opportunity” is based on a comprehensive research of the entire global DOOH advertising market and all its sub-segments through extensively detailed classifications. Profound analysis and assessment are generated from premium primary and secondary information sources with inputs derived from industry professionals across the value chain. The report is based on studies on 2017-2019 and provides estimate for 2020 and forecast from 2021 till 2030 with 2019 as the base year. (Please note: The report will be updated before delivery so that the latest historical year is the base year and the forecast covers at least 5 years over the base year.)
In-depth qualitative analyses include identification and investigation of the following aspects:
• Market Structure
• Growth Drivers
• Restraints and Challenges
• Emerging Product Trends & Market Opportunities
• Porter’s Fiver Forces
The trend and outlook of global market is forecast in optimistic, balanced, and conservative view by taking into account of COVID-19. The balanced (most likely) projection is used to quantify global DOOH advertising market in every aspect of the classification from perspectives of Offering, Application, Location, End User, and Region.
Based on Offering, the global market is segmented into the following sub-markets with annual revenue ($ mn) for 2019-2030 included in each section.
• DOOH Hardware
• DOOH Software
• DOOH Service
Based on Application, the global market is segmented into the following sub-markets with annual revenue ($ mn) for 2019-2030 included in each section.
• Billboard DOOH
• Transit DOOH
• Street Furniture DOOH
• Other Applications
Based on Location, the global market is segmented into the following sub-markets with annual revenue ($ mn) for 2019-2030 included in each section.
• Outdoor DOOH
• Indoor DOOH
Based on End User, the global market is segmented into the following sub-markets with annual revenue ($ mn) for 2019-2030 included in each section.
• Retail Industry
• Financial Services
• Healthcare & Medical Industry
• Automotive Industry
• IT & Telecom
• Government Agencies
• Entertainment Industry
• Other End Users
Geographically, the following regions together with the listed national/local markets are fully investigated:
• North America (U.S., Canada, and Mexico)
• Europe (Germany, UK, France, Spain, Italy, Russia, Rest of Europe; Rest of Europe is further segmented into Netherlands, Switzerland, Poland, Sweden, Belgium, Austria, Ireland, Norway, Denmark, and Finland)
• APAC (Japan, China, South Korea, Australia, India, and Rest of APAC; Rest of APAC is further segmented into Malaysia, Singapore, Indonesia, Thailand, New Zealand, Vietnam, Taiwan, and Philippines)
• South America (Brazil, Chile, Argentina, Rest of South America)
• MEA (Iran, Turkey, South Africa)
For each aforementioned region and country, detailed analysis and data for annual revenue ($ mn) are available for 2019-2030. The breakdown of all regional markets by country and split of key national markets by Application, Location, and End User over the forecast years are also included.
The report also covers current competitive scenario and the predicted trend; and profiles key vendors including market leaders and important emerging players.
Key Players (this may not be a complete list and extra companies can be added upon request):
BroadSign International LLC
Clear Channel Outdoor Holdings Inc.
Daktronics Inc.
Exterion Media Group
EyeMedia LLC
JCDecaux Group
Lamar Advertising Company
oOh!media Limited
Outfront Media
QMS Media Limited
SevenOne Media GmbH
Stroer SE & Co. KGaA
Talon Outdoor Ltd
The Times Group
(Please note: The report will be updated before delivery so that the latest historical year is the base year and the forecast covers at least 5 years over the base year.)
1 Introduction 9
1.1 Industry Definition and Research Scope 9
1.1.1 Industry Definition 9
1.1.2 Research Scope 10
1.2 Research Methodology 13
1.2.1 Overview of Market Research Methodology 13
1.2.2 Market Assumption 14
1.2.3 Secondary Data 14
1.2.4 Primary Data 14
1.2.5 Data Filtration and Model Design 15
1.2.6 Market Size/Share Estimation 16
1.2.7 Research Limitations 17
1.3 Executive Summary 18
2 Market Overview and Dynamics 21
2.1 Market Size and Forecast 21
2.1.1 Impact of COVID-19 on World Economy 22
2.1.2 Impact of COVID-19 on the Market 24
2.2 Major Growth Drivers 26
2.3 Market Restraints and Challenges 30
2.4 Emerging Opportunities and Market Trends 33
2.5 Porter’s Fiver Forces Analysis 37
3 Segmentation of Global Market by Offering 41
3.1 Market Overview by Offering 41
3.2 DOOH Hardware 43
3.3 DOOH Software 44
3.4 DOOH Service 45
4 Segmentation of Global Market by Application 46
4.1 Market Overview by Application 46
4.2 Billboard DOOH 48
4.3 Transit DOOH 49
4.4 Street Furniture DOOH 50
4.5 Other Applications 51
5 Segmentation of Global Market by Location 52
5.1 Market Overview by Location 52
5.2 Outdoor DOOH 54
5.3 Indoor DOOH 55
6 Segmentation of Global Market by End User 56
6.1 Market Overview by End User 56
6.2 Retail Industry 58
6.3 Financial Services 59
6.4 Healthcare & Medical Industry 60
6.5 Automotive Industry 61
6.6 IT & Telecom 62
6.7 Government Agencies 63
6.8 Entertainment Industry 64
6.9 Other End Users 65
7 Segmentation of Global Market by Region 66
7.1 Geographic Market Overview 2019-2030 66
7.2 North America Market 2019-2030 by Country 70
7.2.1 Overview of North America Market 70
7.2.2 U.S. 74
7.2.3 Canada 77
7.2.4 Mexico 79
7.3 European Market 2019-2030 by Country 81
7.3.1 Overview of European Market 81
7.3.2 Germany 85
7.3.3 U.K. 87
7.3.4 France 89
7.3.5 Spain 91
7.3.6 Italy 93
7.3.7 Russia 95
7.3.8 Rest of European Market 97
7.4 Asia-Pacific Market 2019-2030 by Country 99
7.4.1 Overview of Asia-Pacific Market 99
7.4.2 Japan 103
7.4.3 China 106
7.4.4 Australia 108
7.4.5 India 110
7.4.6 South Korea 112
7.4.7 Rest of APAC Region 114
7.5 South America Market 2019-2030 by Country 116
7.5.1 Argentina 120
7.5.2 Brazil 122
7.5.3 Chile 124
7.5.4 Rest of South America Market 126
7.6 MEA Market 2019-2030 by Country 127
7.6.1 Iran 130
7.6.2 Turkey 132
7.6.3 South Africa 135
7.6.4 Other National Markets 137
8 Competitive Landscape 138
8.1 Overview of Key Vendors 138
8.2 New Product Launch, Partnership, Investment, and M&A 141
8.3 Company Profiles 142
BroadSign International LLC 142
Clear Channel Outdoor Holdings Inc. 144
Daktronics Inc. 145
Exterion Media Group 146
EyeMedia LLC 147
JCDecaux Group 148
Lamar Advertising Company 149
oOh!media Limited 150
Outfront Media 151
QMS Media Limited 152
SevenOne Media GmbH 153
Stroer SE & Co. KGaA 154
Talon Outdoor Ltd 155
The Times Group 156
RELATED REPORTS 157
Figure 1. Research Method Flow Chart 13
Figure 2. Bottom-up Approach and Top-down Approach for Market Estimation 16
Figure 3. Global Market Forecast in Optimistic, Conservative and Balanced Perspectives, 2019-2030 18
Figure 4. Global Digital Out of Home (DOOH) Advertising Market, 2019-2030, $ mn 21
Figure 5. Impact of COVID-19 on Business 24
Figure 6. Primary Drivers and Impact Factors of Global Digital Out of Home (DOOH) Advertising Market 26
Figure 7. World Digital Advertising Market by Revenue, 2015-2026, $ bn 29
Figure 8. World Digital Signage Market, 2019-2026, $ mn 29
Figure 9. Primary Restraints and Impact Factors of Global Digital Out of Home (DOOH) Advertising Market 30
Figure 10. Investment Opportunity Analysis 34
Figure 11. Porter’s Fiver Forces Analysis of Global Digital Out of Home (DOOH) Advertising Market 37
Figure 12. Breakdown of Global Digital Out of Home (DOOH) Advertising Market by Offering, 2019-2030, % of Revenue 42
Figure 13. Global Addressable Market Cap in 2021-2030 by Offering, Value ($ mn) and Share (%) 42
Figure 14. Global Digital Out of Home (DOOH) Advertising Market: DOOH Hardware, 2019-2030, $ mn 43
Figure 15. Global Digital Out of Home (DOOH) Advertising Market: DOOH Software, 2019-2030, $ mn 44
Figure 16. Global Digital Out of Home (DOOH) Advertising Market: DOOH Service, 2019-2030, $ mn 45
Figure 17. Breakdown of Global Digital Out of Home (DOOH) Advertising Market by Application, 2019-2030, % of Sales Revenue 47
Figure 18. Global Addressable Market Cap in 2021-2030 by Application, Value ($ mn) and Share (%) 47
Figure 19. Global Digital Out of Home (DOOH) Advertising Market: Billboard DOOH, 2019-2030, $ mn 48
Figure 20. Global Digital Out of Home (DOOH) Advertising Market: Transit DOOH, 2019-2030, $ mn 49
Figure 21. Global Digital Out of Home (DOOH) Advertising Market: Street Furniture DOOH, 2019-2030, $ mn 50
Figure 22. Global Digital Out of Home (DOOH) Advertising Market: Other Applications, 2019-2030, $ mn 51
Figure 23. Breakdown of Global Digital Out of Home (DOOH) Advertising Market by Location, 2019-2030, % of Sales Revenue 53
Figure 24. Global Addressable Market Cap in 2021-2030 by Location, Value ($ mn) and Share (%) 53
Figure 25. Global Digital Out of Home (DOOH) Advertising Market: Outdoor DOOH, 2019-2030, $ mn 54
Figure 26. Global Digital Out of Home (DOOH) Advertising Market: Indoor DOOH, 2019-2030, $ mn 55
Figure 27. Breakdown of Global Digital Out of Home (DOOH) Advertising Market by End User, 2019-2030, % of Revenue 57
Figure 28. Global Addressable Market Cap in 2021-2030 by End User, Value ($ mn) and Share (%) 57
Figure 29. Global Digital Out of Home (DOOH) Advertising Market: Retail Industry, 2019-2030, $ mn 58
Figure 30. Global Digital Out of Home (DOOH) Advertising Market: Financial Services, 2019-2030, $ mn 59
Figure 31. Global Digital Out of Home (DOOH) Advertising Market: Healthcare & Medical Industry, 2019-2030, $ mn 60
Figure 32. Global Digital Out of Home (DOOH) Advertising Market: Automotive Industry, 2019-2030, $ mn 61
Figure 33. Global Digital Out of Home (DOOH) Advertising Market: IT & Telecom, 2019-2030, $ mn 62
Figure 34. Global Digital Out of Home (DOOH) Advertising Market: Government Agencies, 2019-2030, $ mn 63
Figure 35. Global Digital Out of Home (DOOH) Advertising Market: Entertainment Industry, 2019-2030, $ mn 64
Figure 36. Global Digital Out of Home (DOOH) Advertising Market: Other End Users, 2019-2030, $ mn 65
Figure 37. Global Market Snapshot by Region 66
Figure 38. Geographic Spread of Worldwide Digital Out of Home (DOOH) Advertising Market, 2019-2030, % of Sales Revenue 67
Figure 39. Global Addressable Market Cap in 2021-2030 by Region, Value ($ mn) and Share (%) 68
Figure 40. North American Digital Out of Home (DOOH) Advertising Market, 2019-2030, $ mn 71
Figure 41. Breakdown of North America Digital Out of Home (DOOH) Advertising Market by Country, 2019 and 2030F, % of Revenue 72
Figure 42. Contribution to North America 2021-2030 Cumulative Revenue by Country, Value ($ mn) and Share (%) 73
Figure 43. U.S. Digital Out of Home (DOOH) Advertising Market, 2019-2030, $ mn 75
Figure 44. Canada Digital Out of Home (DOOH) Advertising Market, 2019-2030, $ mn 77
Figure 45. Digital Out of Home (DOOH) Advertising Market in Mexico, 2015-2030F, $ mn 79
Figure 46. European Digital Out of Home (DOOH) Advertising Market, 2019-2030, $ mn 82
Figure 47. Breakdown of European Digital Out of Home (DOOH) Advertising Market by Country, 2019 and 2030F, % of Revenue 83
Figure 48. Contribution to Europe 2021-2030 Cumulative Revenue by Country, Value ($ mn) and Share (%) 84
Figure 49. Digital Out of Home (DOOH) Advertising Market in Germany, 2019-2030, $ mn 85
Figure 50. Digital Out of Home (DOOH) Advertising Market in U.K., 2019-2030, $ mn 87
Figure 51. Digital Out of Home (DOOH) Advertising Market in France, 2019-2030, $ mn 89
Figure 52. Digital Out of Home (DOOH) Advertising Market in Spain, 2019-2030, $ mn 91
Figure 53. Digital Out of Home (DOOH) Advertising Market in Italy, 2019-2030, $ mn 93
Figure 54. Digital Out of Home (DOOH) Advertising Market in Russia, 2019-2030, $ mn 95
Figure 55. Digital Out of Home (DOOH) Advertising Market in Rest of Europe, 2019-2030, $ mn 97
Figure 56. Asia-Pacific Digital Out of Home (DOOH) Advertising Market, 2019-2030, $ mn 100
Figure 57. Breakdown of APAC Digital Out of Home (DOOH) Advertising Market by Country, 2019 and 2030F, % of Revenue 100
Figure 58. Contribution to APAC 2021-2030 Cumulative Revenue by Country, Value ($ mn) and Share (%) 102
Figure 59. Digital Out of Home (DOOH) Advertising Market in Japan, 2019-2030, $ mn 104
Figure 60. Digital Out of Home (DOOH) Advertising Market in China, 2019-2030, $ mn 106
Figure 61. Digital Out of Home (DOOH) Advertising Market in Australia, 2019-2030, $ mn 108
Figure 62. Digital Out of Home (DOOH) Advertising Market in India, 2019-2030, $ mn 110
Figure 63. Digital Out of Home (DOOH) Advertising Market in South Korea, 2019-2030, $ mn 112
Figure 64. Digital Out of Home (DOOH) Advertising Market in Rest of APAC, 2019-2030, $ mn 114
Figure 65. South America Digital Out of Home (DOOH) Advertising Market, 2019-2030, $ mn 117
Figure 66. Breakdown of South America Digital Out of Home (DOOH) Advertising Market by Country, 2019 and 2030F, % of Revenue 117
Figure 67. Contribution to South America 2021-2030 Cumulative Revenue by Country, Value ($ mn) and Share (%) 119
Figure 68. Digital Out of Home (DOOH) Advertising Market in Argentina, 2019-2030, $ mn 120
Figure 69. Digital Out of Home (DOOH) Advertising Market in Brazil, 2019-2030, $ mn 122
Figure 70. Digital Out of Home (DOOH) Advertising Market in Chile, 2019-2030, $ mn 124
Figure 71. Digital Out of Home (DOOH) Advertising Market in Rest of South America, 2019-2030, $ mn 126
Figure 72. Digital Out of Home (DOOH) Advertising Market in Middle East and Africa (MEA), 2019-2030, $ mn 128
Figure 73. Breakdown of MEA Digital Out of Home (DOOH) Advertising Market by Country, 2019 and 2030F, % of Revenue 128
Figure 74. Contribution to MEA 2021-2030 Cumulative Revenue by Country, Value ($ mn) and Share (%) 129
Figure 75. Digital Out of Home (DOOH) Advertising Market in Iran, 2019-2030, $ mn 130
Figure 76. Digital Out of Home (DOOH) Advertising Market in Turkey, 2019-2030, $ mn 132
Figure 77. Digital Out of Home (DOOH) Advertising Market in South Africa, 2019-2030, $ mn 135
Figure 78. Growth Stage of Global Digital Out of Home (DOOH) Advertising Industry over the Forecast Period 138

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RD Code : HNY198743